ABOUT US
From the Latin clarus (clear, bright), CLARA embodies a guiding light towards the future, inspired by timeless values and traditions. The project was created to rediscover and celebrate Puglia’s cultural roots, representing the love and respect for the local culture that have always defined Borgo Egnazia. This vision has been enriched also thanks to the friendship with Clara D’Aprile, a true guardian of Puglian traditions who has dedicated her life to collecting and passing down ancient knowledge.
Born and raised in Alberobello, Clara has spent over twenty years safeguarding and sharing her region’s cultural legacy. From the family trullo, with the invaluable support of her local community, she has taught ethnobotany, traditional music, and local customs, ensuring that Puglia’s unique identity continues to thrive.
Her dedication to tradition sparked a collaboration with Borgo Egnazia, a project that celebrates Puglia in its purest form. From its distinctive approach to hospitality to experiences that honour the region’s culture, craftsmanship, and local talent, this partnership has led to events and initiatives that make Puglia’s cultural heritage accessible to all. These efforts have been further enriched by Carlo Bravi, a passionate advocate for local culture and an experienced talent scout.
From this shared vision, the CLARA association was born: a living tribute to Puglia’s history, craftsmanship, nature, and cuisine. By engaging people of all ages and backgrounds, CLARA brings the region’s traditions to life, ensuring they continue to inspire generations to come.
A love of tradition expressed through the collaboration with Borgo Egnazia, a project by Aldo Melpignano and his wife Camilla Vender Melpignano that represents Puglia in every detail, from its unique hospitality model to experiences focused on the promotion of local culture, products, and talents.
This friendship has led to the creation of unique and typically Puglian experiences, also thanks to the creativity of Carlo Bravi, a connoisseur of Puglian culture and expert talent scout. The project for the association stems from this very bond, aiming to restore the invaluable local cultural heritage.
